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ProductionCrate Originals

Motion Graphics / CGI

Ident

We created this ident for ProductionCrate. We took their logo and created 3d objects from it, shot and tracked footage, and then composited the approved animation with realistic lighting/shadows/physics for the final piece. We then added a 3d tripod and 3d black crate for additional interaction with the environment, as well as the practical effect of the light getting hit.

We shot with an HDRI ball to capture the real environment and used a 3d scanner to create accurate interactions between the objects and room.

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